Introduction

Ran traffic, got PWA installs, and then users dropped off and never came back? Familiar situation for every affiliate. The database burns out, and buying new traffic is expensive.

The solution is simple: push notifications + holidays = free retargeting.

Once a user consents to pushes, you can bring them back to the PWA weekly. The key is doing it right and not spamming.

In this article we'll cover:

  • Which pushes work in gambling and betting
  • How to use global and local holidays for each GEO
  • How to segment your database and hit precisely
  • Examples of working copy in different languages

Part 1: Push Notifications in PWA — The Basics

What You Need to Know

Push notifications in PWA are:

  • A free communication channel with the user
  • Works even if the user doesn't open the app
  • Doesn't require email or phone number
  • User consented once — you can send pushes continuously

Main rules:

  • Don't spam — otherwise users will unsubscribe or start dismissing pushes
  • Best send time: evening in local time (7:00 PM-10:00 PM)
  • Personalization increases conversion 2-3x
  • Emojis in text work — users notice the push faster

Which Pushes Work in Gambling/Betting

Push types:

  1. Bonuses and promos

    • "Your 100% bonus active until midnight 🎁"
    • "Last day! Claim 50 free spins 🎰"

  2. Reminders

    • "Balance enough for 50 spins 🎲"
    • "Your bonus expires in 3 hours ⏰"

  3. Events (for betting)

    • "CL Final in 1 hour! Odds 3.5 🔥"
    • "Derby starting! Bet now ⚽️"

  4. Holidays

    • "Happy New Year! Claim 25 free spins 🎄"
    • "Ramadan Kareem! Exclusive bonus 100% 🌙"

Part 2: Global and Local Holidays by GEO

Holidays are a natural reason to bring a user back to PWA. People are in a good mood, ready to spend money, expecting bonuses and gifts.

Main principle: local holidays work 2-3x better than global ones because the user feels the offer is specifically for them.

Universal Holidays (work everywhere)

These holidays can be used for any GEO:

New Year (December 31 - January 1)

  • Most powerful holiday for database reactivation
  • Works absolutely on all segments
  • Example: "Happy New Year! 🎉 Bonus 200% + 100 free spins"

Black Friday / Cyber Monday (November)

  • Everyone expects discounts and bonuses
  • Cashback and increased deposits work well
  • Example: "BLACK FRIDAY! 🛍 Deposit €50 = get €200 bonus"

Valentine's Day (February 14)

  • Couple bonuses, romantic slots
  • Example: "Happy Valentine's Day! 💕 Double bonus for couples"

CIS Region

New Year (January 1)

  • Push: "Happy New Year! 🎄 200% bonus + 100 free spins on Book of Dead"
  • Works on everyone: regs, deps, dead users
  • Best time: December 31 at 11:00 PM and January 1 at 12:00 PM

March 8 (International Women's Day)

  • Push: "Happy March 8th! 💐 Gift of 75 free spins on Lucky Lady"
  • Target: has registration or has clicks
  • Time: morning of March 8 (10:00 AM-12:00 PM)

May Holidays (May 1-3, May 9)

  • Push: "May Holidays! 🎊 150% bonus on spring slots"
  • Target: all segments
  • Avoiding politics — just "May holidays"

Old New Year (January 14)

  • Push: "Old New Year! 🎁 Second chance at New Year bonus 100%"
  • Only works in CIS
  • Good for those who missed the main NY

Latin America (Brazil, Mexico, Argentina, others)

Carnival in Brazil (February-March)

  • Push BR: "Carnaval chegou! 🎉 Bônus de 200% + 50 rodadas grátis"
  • Target: country BR, no deposits or has deposits
  • One of the main holidays of the year in Brazil

Day of the Dead / Dia de los Muertos (November 1-2, Mexico)

  • Push MX: "¡Feliz Día de Muertos! 💀 Giros gratis en Book of Dead"
  • Target: country MX, has registration
  • Themed slots with skulls work great

Brazil Independence Day (September 7)

  • Push BR: "Viva o Brasil! 🇧🇷 Bônus exclusivo 150%"
  • Target: country BR, has clicks

Mexico Independence Day (September 16)

  • Push MX: "¡Viva México! 🇲🇽 Bono patriótico 100%"
  • Target: country MX, no deposits

Brazil Valentine's Day (June 12 - Dia dos Namorados)

  • Brazil has its own Valentine's Day in June
  • Push BR: "Dia dos Namorados! 💕 Bônus em dobro para casais"

Asia

Chinese New Year / Lunar New Year (January-February)

  • Push CN: "新年快乐! 🧧 200%红包奖金 + 88次免费旋转"
  • Push EN: "Happy Chinese New Year! 🧧 Lucky bonus 200% + 88 free spins"
  • Target: country CN/TW/SG/MY/VN
  • Most important holiday for Asians — works on ALL segments
  • Number 88 — lucky in Chinese culture

Diwali (October-November, India)

  • Push IN: "Happy Diwali! 🪔 Festival of Lights bonus 150% + 50 spins"
  • Target: country IN, has registration / no deposits
  • Main holiday in India

Songkran (April 13-15, Thailand)

  • Push TH: "สวัสดีปีใหม่ไทย! 💦 โบนัส 100% + ฟรีสปิน 50 ครั้ง"
  • Push EN: "Happy Songkran! 💦 Thai New Year bonus 100%"
  • Target: country TH, no deposits
  • Thai New Year — water festival

Mid-Autumn Festival (September, China/Vietnam)

  • Push CN: "中秋节快乐! 🥮 月饼奖金 150%"
  • Push EN: "Happy Mid-Autumn Festival! 🥮 Moon bonus 150%"
  • Target: CN/VN/TW

MENA (Middle East and North Africa)

⚠️ Important: In Muslim countries, religious holidays must be treated respectfully. No aggressive gambling during Ramadan daytime.

Ramadan (depends on lunar calendar)

  • Push AR: "رمضان كريم! 🌙 مكافأة حصرية 100% + 30 لفة مجانية"
  • Push EN: "Ramadan Kareem! 🌙 Exclusive bonus 100% + 30 free spins"
  • Target: country AE/SA/EG/MA, has clicks / no deposits
  • Send time: only evening after iftar (8:00 PM-11:00 PM)
  • Avoid aggressive copy

Eid al-Fitr (end of Ramadan)

  • Push AR: "عيد مبارك! 🎉 هدية خاصة 150%"
  • Push EN: "Eid Mubarak! 🎉 Special gift 150% bonus + 50 spins"
  • Target: country AE/SA/EG, all segments
  • Main holiday after fasting — people are in a good mood

Eid al-Adha (depends on calendar)

  • Push EN: "Eid Mubarak! 🐑 Blessing bonus 100%"
  • Target: country SA/AE/EG/MA, has registration
  • Festival of sacrifice

UAE National Day (December 2)

  • Push EN: "UAE National Day! 🇦🇪 Exclusive bonus 100%"
  • Target: country AE

Europe (Tier-1)

St. Patrick's Day (March 17, especially Ireland/UK)

  • Push EN: "Happy St. Patrick's Day! 🍀 Lucky bonus 100% + 40 spins on Irish slots"
  • Target: country IE/GB, no deposits
  • Irish theme, green slots

Oktoberfest (September-October, Germany)

  • Push DE: "Prost! 🍺 Oktoberfest bonus 150% + 50 Freispiele"
  • Push EN: "Oktoberfest! 🍺 German bonus 150%"
  • Target: country DE/AT, has clicks

King's Day (April 27, Netherlands)

  • Push NL: "Fijne Koningsdag! 🧡 Oranje bonus 100%"
  • Push EN: "Happy King's Day! 🧡 Orange bonus 100%"
  • Target: country NL, has registration

Christmas (December 25, Europe/USA)

  • Push EN: "Merry Christmas! 🎅 Holiday bonus 200% + 100 spins"
  • Push DE: "Frohe Weihnachten! 🎄 Weihnachtsbonus 200%"
  • Works for all Christian countries

Betting — Sports Events as News Hooks

For betting, sports events = news hooks. Users are waiting for matches and ready to bet.

FIFA World Cup (every 4 years)

  • Push: "World Cup starts! ⚽️ First bet bonus 100%"
  • Target: all countries, no deposits
  • Global event

Euro (every 4 years)

  • Push EN: "EURO 2028! 🏆 Free bet €10 on first match"
  • Target: EU countries, has clicks
  • European focus

Champions League — Final (May every year)

  • Push: "CL Final in 3 hours! 🔥 Odds up to 5.0"
  • Target: EU/CIS countries, has registration
  • Send 2-3 hours before match

NFL Super Bowl (February, USA)

  • Push EN: "Super Bowl Sunday! 🏈 Bet $10, get $50 free bet"
  • Target: country US, no deposits
  • Main event of the year for Americans

UFC — major fights (year-round)

  • Push EN: "McGregor vs X tonight! 🥊 Boosted odds up to 4.5"
  • Target: country US/UK/BR, has clicks
  • Send 4-6 hours before fight

The International Dota 2 (August-September)

  • Push EN: "TI12 Finals! 🎮 Esports bonus 100% + free bet"
  • Push RU: "TI Finals! 🎮 Esports bonus 100%"
  • Target: CIS/CN/SEA, young audience
  • One of the largest esports tournaments

LoL Worlds (October-November)

  • Push EN: "LoL Worlds Finals! 🎮 Free bet on esports"
  • Target: young audience, all GEOs

Part 3: How to Use Segmentation for Holidays

EpicPWA has built-in segmentation. Let's break down how to use each segment for holiday campaigns.

Available segmentation:

  • Clicks: Not used / Has clicks / No clicks
  • Push dismissals: Not used / Has dismissals / No dismissals
  • Registrations: Not used / Registered / Not registered
  • Deposits: Not used / Has deposits / No deposits
  • Countries: All countries / specific selection
  • PWA apps: All PWAs / specific ones
  • Domains: All domains / specific ones

Segment 1: Has clicks / Not registered

Who they are: Users who opened the PWA (clicked on push or installed) but didn't complete registration.

Holiday tactic: Main goal — get them to register through a NO DEPOSIT holiday bonus.

Push examples:

New Year (universal):

  • EN: "Happy New Year! 🎄 Register now = 50 NO DEPOSIT free spins"
  • RU: "Happy New Year! 🎉 Registration = 50 free spins NO DEPOSIT"
  • ES: "¡Feliz Año Nuevo! 🎊 Regístrate = 50 giros GRATIS sin depósito"

Chinese NY (Asia):

  • CN: "新年快乐! 🧧 注册即送88次免费旋转 无需存款"
  • EN: "Chinese New Year! 🧧 Register = 88 spins NO DEPOSIT"

Ramadan (MENA):

  • AR: "رمضان كريم! 🌙 تسجيل = 30 دورة مجانية بدون إيداع"
  • EN: "Ramadan Kareem! 🌙 Register now = 30 spins NO DEPOSIT"

Carnival (Brazil):

  • PT: "Carnaval! 🎉 Cadastre-se = 50 rodadas GRÁTIS sem depósito"

Why it works: Holiday = reason to register right now. NO DEPOSIT emphasis removes the barrier.

Segment 2: Registered / No deposit

Who they are: Users who completed registration but never made a deposit. Most important segment for FTD conversion.

Holiday tactic: Enhanced holiday bonus on first deposit. Create urgency (time limitation).

Push examples:

New Year:

  • EN: "New Year Special! 🎁 First deposit bonus 200% expires tonight"
  • RU: "New Year promo! 🎄 First deposit 100₽ = 300₽ bonus until 11:59 PM"
  • ES: "¡Especial Año Nuevo! 🎉 Primer depósito bonus 200% hasta medianoche"

March 8 (CIS):

  • RU: "Happy March 8th! 💐 Spring bonus 150% on first deposit"
  • "Last day of March 8th promo! Deposit 200₽ = 500₽ bonus"

Diwali (India):

  • EN: "Diwali special! 🪔 First deposit bonus 150% - today only"
  • "Happy Diwali! Deposit ₹500 = get ₹1250 total"

Carnival (Brazil):

  • PT: "Carnaval chegou! 🎉 Primeiro depósito R$50 = bônus R$150"
  • "Última chance Carnaval! Deposite hoje = bônus 200%"

Eid al-Fitr (MENA):

  • EN: "Eid Mubarak! 🎉 Blessing bonus 150% on first deposit"
  • AR: "عيد مبارك! 🎊 مكافأة 150% على الإيداع الأول"

Chinese NY:

  • CN: "新年特惠! 🧧 首次存款奖金200% 今天截止"
  • EN: "CNY Special! 🧧 First deposit 200% - expires today"

Why it works: User already has an account, just needs to deposit. Holiday + urgency ("today only", "until 11:59 PM") pushes them to action.

Segment 3: Has deposits

Who they are: Paying users. Most valuable. Already converted at least once.

Holiday tactic: VIP approach. Exclusive bonuses, cashback, personalization. Goal — retain and warm up for repeat deposit.

Push examples:

New Year:

  • EN: "Happy New Year! 🎄 VIP bonus for you: 100% + cashback 20%"
  • RU: "Happy New Year! 🎉 VIP exclusive: 150% bonus + 100 free spins"
  • ES: "¡Feliz Año! 🎊 Bono VIP exclusivo 100% + cashback 15%"

Eid al-Fitr (MENA):

  • EN: "Eid Mubarak! 🎉 VIP cashback 15% + 50 free spins"
  • AR: "عيد مبارك! 🎁 استرداد نقدي VIP 15% + 50 دورة"

Oktoberfest (Germany):

  • DE: "Prost! 🍺 VIP-Bonus 100€ + 100 Freispiele nur für Sie"
  • EN: "Oktoberfest VIP! 🍺 Exclusive €100 bonus + 100 spins"

Day of the Dead (Mexico):

  • ES: "Día de Muertos! 💀 Cashback VIP 10% + 50 giros"
  • "Especial Día de Muertos para VIP! Bono 100%"

Chinese NY:

  • CN: "恭喜发财! 🧧 VIP专属红包 200% + 返水15%"
  • EN: "CNY VIP! 🧧 Exclusive red envelope 200% + cashback 15%"

Diwali (India):

  • EN: "Happy Diwali! 🪔 VIP Festival bonus: cashback 20% + 100 spins"

Why it works: Paying users want to feel special. "VIP", "exclusive", "just for you" + enhanced bonus = loyalty and repeat deposits.

Segment 4: Has push dismissals / No clicks

Who they are: Burning database. Users dismiss pushes without opening PWA. Will unsubscribe soon.

Holiday tactic: Last attempt to bring them back with MEGA offer on major holiday. If doesn't work — exclude from sends (save on spam).

Push examples:

New Year (last chance):

  • EN: "LAST CHANCE! 🎁 New Year bonus 300% expires in 24 hours"
  • RU: "LAST CHANCE! 🎄 New Year bonus 300% expires in 24h"
  • ES: "¡ÚLTIMA OPORTUNIDAD! 🎉 Bono Año Nuevo 300% caduca en 24h"

Black Friday:

  • EN: "BLACK FRIDAY FINAL HOURS! 🛍 500% bonus - don't miss out"
  • RU: "BLACK FRIDAY! 🔥 500% bonus - final hours"
  • PT: "BLACK FRIDAY ÚLTIMA CHANCE! 🛍 Bônus 500%"

Chinese NY:

  • CN: "最后机会! 🧧 新年红包500% 24小时后失效"
  • EN: "FINAL CALL! 🧧 CNY bonus 500% expires in 24h"

Tactic after:

  • If user didn't open even this push → exclude from sends
  • Save on spam, focus on live database

Segment 5: By countries + local holidays

How to work: Country segmentation allows you to hit precisely with local holidays.

Schema:

  1. Choose country (e.g., BR)
  2. Check local holiday calendar
  3. Prepare pushes in country's language
  4. Send by local time

Connection examples:

Brazil (BR) + Carnival:

  • Segment: Country = BR, No deposits
  • Push: "Carnaval chegou! 🎉 Bônus 200% no primeiro depósito"
  • Time: evening of first Carnival day (8:00 PM BRT)

Mexico (MX) + Day of the Dead:

  • Segment: Country = MX, Has registration
  • Push: "¡Día de Muertos! 💀 50 giros gratis en Book of Dead"
  • Time: November 1 morning (10:00 AM CST)

India (IN) + Diwali:

  • Segment: Country = IN, Has clicks / No registration
  • Push: "Happy Diwali! 🪔 Register = 50 spins NO DEPOSIT"
  • Time: Diwali day evening (7:00 PM IST)

China/Asia (CN/SG/MY) + Chinese NY:

  • Segment: Country = CN, Has deposits
  • Push: "恭喜发财! 🧧 VIP红包200% + 返水15%"
  • Time: Chinese NY eve (8:00 PM CST)

UAE (AE) + Eid al-Fitr:

  • Segment: Country = AE, No deposits
  • Push: "Eid Mubarak! 🎉 Blessing bonus 150%"
  • Time: Eid morning (11:00 AM GST)

Germany (DE) + Oktoberfest:

  • Segment: Country = DE, Has registration
  • Push: "Prost! 🍺 Oktoberfest-Bonus 150%"
  • Time: festival start (6:00 PM CEST)

Important:

  • Pushes in local language work 2-3x better
  • Consider country's timezone
  • One holiday can be in several countries (e.g., Diwali — India, Nepal, Singapore)

Part 4: Holiday Workflow Schema

One holiday = several waves of pushes to different segments. Let's break it down using New Year as example.

Preparation (1 week before):

  • Segment database by status (clicks, regs, deps)
  • Prepare push copy for each segment
  • Set send time by timezones

Wave 1: 2-3 days before holiday

Segment: Has deposits (VIP warmup)

Push:

  • EN: "Big news! 🎄 New Year tournament with €10,000 prize pool starts Dec 31"
  • RU: "Attention! 🎉 New Year tournament with $10,000 prize pool starts December 31"

Goal: Warm up VIP database, create anticipation

Wave 2: Holiday morning (10:00 AM-12:00 PM)

Segment: Has registration / No deposits

Push:

  • EN: "Happy New Year! 🎉 Your 150% bonus + 50 spins is waiting!"
  • RU: "Happy New Year! 🎄 Your 150% bonus + 50 free spins activated"
  • ES: "¡Feliz Año Nuevo! 🎊 Tu bono 150% + 50 giros te espera"

Goal: Convert to first deposit

Wave 3: Holiday evening (8:00 PM-10:00 PM)

Segment: Has clicks / No registration

Push:

  • EN: "New Year's Eve! 🎆 Register now = 100 free spins NO DEPOSIT"
  • RU: "New Year's Night! 🎇 Registration = 100 free spins NO DEPOSIT"
  • PT: "Réveillon! 🎉 Cadastro agora = 100 rodadas SEM DEPÓSITO"

Goal: Get them to register

Wave 4: Day after holiday (evening)

Segment: Has registration / No deposits (didn't open yesterday's push)

Push:

  • EN: "LAST DAY! ⏰ New Year bonus 150% expires tonight at 11:59 PM"
  • RU: "LAST DAY! 🎁 New Year bonus expires today at 11:59 PM"
  • ES: "¡ÚLTIMO DÍA! ⏰ Bono Año Nuevo 150% caduca hoy a las 23:59"

Goal: Last call for those who missed main promo

Wave 5 (optional): 2-3 days after

Segment: Has push dismissals (dead database)

Push:

  • EN: "We miss you! 🎁 Final New Year offer: 300% bonus - 24h only"
  • RU: "We miss you! 🎄 Final offer: 300% bonus - only 24 hours"

Goal: Last attempt to revive dead users. If doesn't work — exclude from sends.

Part 5: Examples of Working Pushes

Ready templates you can adapt for your GEO.

New Year (universal holiday)

English (EN):

  • "Happy New Year! 🎉 Bonus 200% + 100 free spins waiting for you"
  • "New Year Special! 🎄 Deposit €50 = get €150 bonus"
  • "2026 starts NOW! 🎊 Register = 50 spins NO DEPOSIT"

Russian (RU):

  • "Happy New Year! 🎄 200% bonus + 100 free spins on Crazy Time"
  • "New Year promo! 🎉 Deposit 100₽ = 300₽ bonus"
  • "2026 begins! 🎆 Registration = 50 spins NO DEPOSIT"

Spanish (ES):

  • "¡Feliz Año Nuevo! 🎊 Bono 200% + 100 giros gratis"
  • "Especial Año Nuevo! 🎉 Deposita €50 = recibe €150"
  • "¡2026 empieza AHORA! 🎆 Regístrate = 50 giros SIN DEPÓSITO"

Portuguese (PT - Brazil):

  • "Feliz Ano Novo! 🎉 Bônus 200% + 100 rodadas grátis"
  • "Especial Réveillon! 🎊 Deposite R$50 = ganhe R$150"
  • "2026 começa AGORA! 🎆 Cadastre-se = 50 rodadas GRÁTIS"

Chinese New Year (Asia)

Chinese (CN):

  • "恭喜发财! 🧧 新年红包200% + 88次免费旋转"
  • "新年快乐! 🎊 首次存款奖金200%"
  • "大吉大利! 🧧 注册即送88次旋转 无需存款"

English for Asians (EN):

  • "Gong Xi Fa Cai! 🧧 Lucky red envelope 200% + 88 spins"
  • "Happy Chinese New Year! 🎊 First deposit bonus 200%"
  • "CNY Special! 🧧 Register = 88 spins NO DEPOSIT"

Why 88: In Chinese culture, number 8 is lucky (sounds like "wealth"). 88 = double luck.

Ramadan and Eid (MENA)

Arabic (AR):

  • "رمضان كريم! 🌙 مكافأة حصرية 100% + 30 لفة مجانية"
  • "عيد مبارك! 🎉 هدية خاصة 150% على الإيداع الأول"
  • "عيد سعيد! 🎊 استرداد نقدي 15% للاعبين VIP"

English (EN):

  • "Ramadan Kareem! 🌙 Exclusive bonus 100% + 30 free spins"
  • "Eid Mubarak! 🎉 Special gift 150% on first deposit"
  • "Happy Eid! 🎊 VIP cashback 15% + 50 spins"

Important for Ramadan:

  • Send only in evening (after 8:00 PM)
  • Soft tone, no aggressive push
  • Avoid words like "URGENT", "LAST CHANCE" during holy month

March 8 (CIS)

Russian (RU):

  • "Happy March 8th! 💐 Spring gift 100 free spins"
  • "Happy Spring Holiday! 🌷 125% bonus + 10% cashback"
  • "Happy March 8th! 💕 Women's bonus 150% on first deposit"

Ukrainian (UA):

  • "Happy March 8th! 💐 Spring gift 100 free spins"
  • "Happy Spring Holiday! 🌷 125% bonus + 10% cashback"

Carnival (Brazil)

Portuguese (PT-BR):

  • "Carnaval chegou! 🎉 Bônus de 200% + 50 rodadas grátis"
  • "Vem pro Carnaval! 💃 Deposite R$50 = ganhe R$150"
  • "Especial Carnaval! 🎊 Cadastre-se = 100 rodadas SEM DEPÓSITO"
  • "Último dia de Carnaval! ⏰ Bônus 200% até 23:59"

Diwali (India)

English (EN):

  • "Happy Diwali! 🪔 Festival of Lights bonus 150% + 50 spins"
  • "Diwali Dhamaka! 💥 Deposit ₹500 = get ₹1250 total"
  • "Happy Diwali! 🎆 Register now = 50 spins NO DEPOSIT"
  • "Diwali Special! 🪔 VIP cashback 20% + 100 spins"

Hindi (HI) - optional:

  • "दिवाली की शुभकामनाएं! 🪔 बोनस 150% + 50 फ्री स्पिन"

Day of the Dead (Mexico)

Spanish (ES-MX):

  • "¡Feliz Día de Muertos! 💀 Giros gratis en Book of Dead"
  • "Día de Muertos! 🎃 Bono 100% + 50 giros"
  • "Especial Día de Muertos! 💀 Deposita $100 = recibe $300"

Betting — Sports Events

Champions League (football):

  • EN: "Champions League Final in 3 hours! ⚽️ Odds up to 5.0"
  • RU: "CL Final in 3 hours! 🔥 Odds up to 5.0"
  • ES: "¡Final Champions en 3 horas! ⚽️ Cuotas hasta 5.0"

UFC fights:

  • EN: "McGregor vs Poirier TONIGHT! 🥊 Boosted odds 4.5"
  • RU: "McGregor in octagon today! 🥊 Odds 4.5"
  • PT: "McGregor luta HOJE! 🥊 Odds aumentadas 4.5"

World Cup:

  • EN: "World Cup starts TODAY! 🏆 €10 free bet on first match"
  • RU: "World Cup starts TODAY! 🏆 500₽ free bet on first match"
  • ES: "¡Mundial empieza HOY! 🏆 Apuesta gratis €10"

Esports (The International):

  • EN: "TI12 Grand Finals! 🎮 Esports bonus 100%"
  • RU: "TI12 Finals! 🎮 Esports bonus 100%"
  • CN: "TI12总决赛! 🎮 电竞奖金100%"

Part 6: Do's and Don'ts

✅ Works

1. Holiday emojis

  • New Year: 🎄🎉🎊🎆🎁
  • Chinese NY: 🧧🎊🐉🏮
  • Ramadan/Eid: 🌙⭐️🎉🕌
  • March 8: 💐🌷💕🌹
  • Carnival: 🎉💃🎊🎭
  • Diwali: 🪔🎆✨
  • Sports: ⚽️🏆🔥🥊🎮

2. Local language

  • Chinese for CN/TW
  • Arabic for MENA
  • Portuguese for BR
  • Spanish for LATAM
  • Russian for CIS

3. Specific numbers

  • "100 free spins" ✅
  • "many bonuses" ❌
  • "200% bonus" ✅
  • "big bonus" ❌

4. Deadline and urgency

  • "until 11:59 PM" ✅
  • "last day" ✅
  • "3 hours left" ✅
  • "ending soon" ❌ (vague)

5. Right send time

  • Evening 7:00 PM-10:00 PM local time — best time
  • Ramadan — only after iftar (8:00 PM+)
  • Sports events — 2-4 hours before start

6. Personalization (if possible)

  • User name (if collected)
  • Favorite game
  • Balance amount

7. Segmentation

  • Different pushes for regs/deps/clicks
  • Local holidays for specific countries
  • VIP approach for paying users

❌ Doesn't work

1. Daily spam

  • Users will dismiss pushes or unsubscribe
  • Maximum 2-3 pushes per week for regular sends
  • Holidays — exception, can send more often

2. Ignoring local holidays

  • Sending about New Year to Brazilians in January OK
  • Sending about Carnival to Germans BAD
  • Know your GEO

3. One copy for all GEOs

  • English for everyone — lazy approach
  • Localization increases conversion 2-3x

4. Sending at night

  • 3:00 AM-6:00 AM — worst time
  • User sleeps, wakes up — push gets lost among others

5. Boring copy without emojis

  • "We have a bonus" — user scrolls past
  • "200% bonus expires in 3 hours! 🔥" — grabs attention

6. Fake urgency

  • Every day "last chance" — users stop believing
  • Urgency must be real

7. Disrespecting religion

  • Aggressive gambling during Ramadan daytime — bad
  • Ignoring local traditions — loss of trust

8. No segmentation

  • One push to entire database — low conversion
  • Segment: clicks/regs/deps should get different offers

Conclusion

Key Takeaways

1. Push notifications in PWA = free user reactivation channel

  • No need for email or phone
  • User consented once — you can send always
  • Main thing is don't spam

2. Local holidays work 2-3x better than global ones

  • Chinese NY for Asians stronger than regular NY
  • Carnival for Brazil better than Black Friday
  • Ramadan/Eid for MENA — most powerful trigger

3. Segmentation = key to high conversion

  • Clicks → get to registration
  • Regs → convert to first deposit
  • Deps → retention and repeat deposits
  • Dead → last attempt or exclusion

4. One holiday = 3-4 waves of pushes

  • 2-3 days before: warmup
  • On day: main hit
  • Day after: last call
  • 2-3 days later: final attempt for dead users

5. Localization decides

  • Push in native language > English
  • Local emojis and cultural context
  • Respect for religious traditions

Main Success Metric

Conversion to deposit after holiday push

Formula is simple:

  • Sent 1000 pushes
  • 200 opened (Open Rate 20%)
  • 50 entered PWA (CTR 25%)
  • 10 made deposit (Conversion 20%)

If these 10 deposits brought profit — campaign successful. Scale up.

Final Advice

Don't try to cover all holidays at once.

Start with:

  1. One global holiday (New Year, Black Friday)
  2. One local for your top GEO (Carnival for BR, Chinese NY for CN)
  3. Sports events if running betting

Work out the schema, check results, add new holidays gradually.

Simple formula for working holiday pushes:

Local holiday + right segment + audience language + urgency = user return and deposit growth

Good luck in affiliate marketing! 🚀